There are times we get to work on projects we are passionate about. If we are lucky, we get a really cool mission, a product that we want to spread the word about, and some rare people to work with. We were able to experience that with our newest clients and now good friends, Sam Brisendine and Scott Key from Emergency Floor.
Sam and Scott are on a mission to create raised flooring for refugee families. This hits home with Hakaya because Khalil was raised in a refugee camp in Gaza City and my parents are refugees from Vietnam. So anything to help people feel more comfortable and safe during their time of transition would be our honor.
The project was to create a call to action for their IndieGoGo campaign. They are looking to raise $50,000 so they can qualify for a grant that will quadruple that amount. With the raised money and grant, they will be able to install flooring THIS winter! We decided the intent for the video needed convey information (why do people need flooring) and portray sense of urgency (to install before the winter, they need the money soon). Every line, every scene needed to portray these two items.
Once the script was in place, it was time to film Sam and Scott. Preparation is key. One of the main things I learned from this shoot is to have a shoot order. This is what we did:
- Audio - Both Sam and Scott
- Scott's lines
- Sam's lines
- Call to action
It's basic and it helps put everyone on the same page. This order was chosen for a reason. Doing audio first, in this case, allowed Same and Scott to warm up. Also with a shoot order, you can see how much work needs to be done so you can estimate how long the project will take.
Once their section was filmed, in the editing room it goes, where all the magic happens. Even in editing we wanted to inform and create a sense of urgency. This helped us chose music, clips, and overall video tempo. So here it is and remember to donate!